Analysis of The Influence of The Marketing Mix on The Satisfaction of Patients with Type 2 Diabetes Miletus Installation at Hajj General Hospital, Makassar

Marketing mix is a set of marketing tools used by companies to achieve objectives. The consists nine components, namely product, price, place, promotion, people, process, physical evidence, performance, and strength. This study aims determine the effect on patient satisfaction with type 2 diabetes mellitus inpatient installations in public hospital Hajj area Makassar, research was an analytical survey quantitative approach using cross sectional. sample this patients installation at general as many 81 people who were obtained probability sampling method, collecting data questionnaire instrument. Processing Chi-Square test multivariate logistic regression analysis. Based results study, there influence between process (Process). Promotion, Place, Power installations. analysis showed that most dominant variable placed (exp β = 19,093). conclusion several influential variables are related mix, place variable, which important factor satisfaction. It hoped Haji Makassar Hospital will pay more attention services needed community general, especially location terms number rooms, parking waiting rooms adequate.